Press Releases ● Jul 24, 2013

AirAsia scores a sponsorship deal with Football Association of Singapore


SINGAPORE, 24 JULY 2013: AirAsia, the world’s best low cost carrier, today announced a three-year sponsorship worth $1.8 million with The Football Association of Singapore (FAS).

The sponsorship includes flights for the Under-21, Under-23 and the senior national teams, National Football Academy (NFA) age-group teams and women’s team.

The partnership with FAS is set to provide the necessary support to the association to garner further success and raise footballing standards for all levels. The Singapore national football team is the recent victors of the Asean Football Federation (AFF) Suzuki Cup campaign.

Singapore football fans will also benefit from the sponsorship agreement, as AirAsia offers attractive travel packages for travelling fans supporting the team on away matches. In celebration of the partnership, AirAsia is offering SGD 0* base fare to all its seven destinations in Indonesia, namely Bali, Bandung, Jakarta, Medan, Makassar, Semarang and Surabaya. The promotion is available for booking today till 28 July 2013, for travel from 20 August to 10 November 2013.

AirAsia Group CEO Tan Sri Dr Tony Fernandes said: “Sports sponsorship is a part of our ongoing commitment to nurture young talents and provide a platform for them to excel globally, and this sponsorship programme with the Football Association of Singapore is a perfect opportunity for us to demonstrate that dedication. It is not impossible to be the best in the world. With proper support and hard work, we could create our own football heroes and stars.”

“AirAsia has invested heavily in local talents throughout the Asean region and beyond with tremendous progress and success such as the ASEAN Basketball League, which has united the various Asean countries‚Äô teams through the spirit of sportsmanship; our MotoGP rider Zulfahmi Khairuddin who is now placed 7th , a major step in his career since his wildcard riding days; as well as our support towards the Malaysian national football team, with a special dedicated aircraft livery for the junior squad, and special chartered flights to ferry the senior squad during the last AFF Suzuki Cup Semi-Finals in Bangkok, and we are excited to embark on this new partnership with the FAS.”

FAS president Mr Zainudin Nordin expressed his delight at the new deal. He said: “This announcement represents a key landmark for the FAS, and we are absolutely thrilled to have concluded an agreement with an organisation of AirAsia’s caliber and reputation. We are really thankful to Tan Sri Tony Fernandes and AirAsia for their staunch support of football and we are looking forward to working closely with them to further promote the sport in the coming years. We are heartened by the endorsement of our footballing vision and programmes, including our youth development structure and players, from FIFA, AFC and leading European clubs. However, there remains much hard work ahead and we will continue to persevere and strive for success.”

Mr Zainudin added: “As we have always said, support from corporations is vital and will facilitate our ongoing efforts to raise our footballing standards and further enable us to expand our community and outreach initiatives. Going forward, we hope that more corporations will view sports, including football, as a key platform to drive brand awareness and equity.”

The sponsorship agreement takes effect from 1st June 2013 to 31st May 2016.

*Fare refers to base fare and for one way only. Airport taxes and fuel surcharges apply from SGD 45 to SGD 52 one way. Promotional seats are limited and may not be available on all flights, public holidays, school breaks and weekends.